Direct mail is a personal favorite of mine. Beyond the standard postcards, I love employing diecuts and tactile elements into these projects. Not only to they have a higher open rate, but they tend to get higher response rates as well. Engage and entertain, and you are more likely to highlight your products and position yourself as a quality solution.
An all-time favorite piece. This folding direct mail was delivered in a 6"x9" envelope and was developed to promote the dealerships 'Down in the Dirt' sale. The assembled piece featured a die-cut shovel that inserted into a slit in the dirt to secure the package.
Time to probe the subconscious and see what how excited you are about the lawn and garden industry. This series of Rorschach-themed postcards were sent out as a call for pre-registrations to attend the National Lawn and Carden show in Chicago. Extremely eye-catching to be sure, but more importantly, they were extremely effective in increasing vendor registrations to the show.
This direct mail invite is really something (screen doesn't do it justice). Diecut with a z-fold, this piece was developed for the local Cadillac dealer as a promotion to attend a formal event to view the new car models and help raise funds for the National Kidney Foundation. The piece was customized to read the same back or forward, so if the invite happened to appeal to the car aficianado, there was a construct for that particular interest. If the invite was destined for a slice of high society or wine connoisseur, the content was geared to appeal to that person.
Hand illustrated by yours truly, this z-fold direct mail invitation was sent out to employees of Colorado Technical University and featured a caricature of the school's president beckoning all who dare to a pirate-themed party.
One of my most hurried and successful direct mail pieces of all time. When assembled, this 6" circular piece unfolded as follows to promote a weekend sale at the local Cadillac dealership. A (very) last minute project, this piece was designed in just four hours, printed that evening, diecut and mailed the following day to arrive in mailboxes the day before the event start. The $5,000 investment directly resulted in sales of 15 Cadillac Escalades over the course of the two day event.
A simple oversized postcard to promote the launch of Colorado Premium Vodka. The real highlight to this piece is the Photoshop work on the bottle that maintains transparency and proper distortion with the hand and background.
More die-cut fun for the local Cadillac dealership. This diecut piece featured three panels, four folds and a circle-cut assembly that framed the Cadillac logo when the piece was folded.
This simple direct mail invitation featured another quick turn. A two color job with metallic gold and black, was designed and turned in just four days.
Utilizing the new business filings report from the Colorado Secretary of State, Allegra targeted new start-up companies in need of marketing and branding services. The 'Everything' campaign positioned Allegra as an all-on-one marketing solutions provider.
Another in the series of monthly direct mail postcards that utilized the new business filings report from the Colorado Secretary of State. Each postcard used soft humor and creative concepts to reinforce that Allegra could deliver high-quality creative to busineses on small budgets.
A simple oversized postcard for Dollar Rent-A-Car.
A blueprint-themed direct mail piece for high-end custom homebuilder Michael Scott Homes.
